Active pages are pages that generate at least one SEO visit over a given period. Because they earn visits from search engine results pages, they are key pages to pay attention to in your strategy.
In Oncrawl, you can combine your crawl data with log analysis or analytics data in order to identify these pages. You may find that some are present in the structure of your site, or that some are not frequently crawled by Google.
Oncrawl also tells you exactly how many active pages are present on your website.
With Oncrawl, you can see the distribution of your active and inactive pages within your page groups. This helps you spot trends among pages that draw visitors, or prioritize the actions that impact similar pages.
Best practices for active pages
Be sure to eradicate all duplicate content on your website.
Identify these types of pages when you want to monitor the SEO efficiency of a specific part of your website.
Use some of your inactives pages to send link juice to more active ones in order to rank them better in the SERPs.
Delete some of your inactive pages and set up 301 redirects that are linked to active pages with the same topic.