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Connecting to your Adobe Analytics account
Connecting to your Adobe Analytics account

Declare your Adobe Analytics account in Oncrawl and access cross-analysis in the SEO Impact Report

Updated over a week ago

You can access your Adobe Analytics account in Oncrawl. This allows you to add cross-analysis between crawl data and analytics data in the SEO Impact Report. This ties crawl data to real-word data on user behavior.

How to add Adobe Analytics as a data source

From the project home page, click on Add data sources under Tasks.

Navigate to the Adobe Analytics tab and click Add a new data source.

This opens the Set up an Adobe data source window. First, create a connection with your Adobe account by clicking on Add a connected app.

💡 A connected app refers to a connexion (such as by OAuth authentication or with a token) between any Oncrawl user account and a third party service such as Adobe Analytics, Google Analytics, Google Search Console, or others.

Choose your method of connection

OAuth Connection

This opens a pop-up window. Log in to your account outside of Oncrawl. The only information Oncrawl receives is the data you authorize your account to share with us.

Because this occurs outside of Oncrawl, you must authorize pop-ups in the Oncrawl app in order to connect your Adobe Analytics account.

Indicate that you agree to share your Adobe Analytics data with Oncrawl.

Connection with a JWT token

Define a unique label for your Adobe JWT connection.

Download the public key from Oncrawl

The private key will be maintained by Oncrawl.

Configuration in Adobe Analytics

To do this, go to your Adobe Analytics account

You'll be creating a new integration in Adobe Analytics.

  • Create a new project

  • Add an API

  • Select "Adobe Analytics" from the list of options

  • Select JWT Token

  • Import public key. In the first step, you downloaded the public key from Oncrawl to your computer. You’ll need to retrieve the certificate.crt that you downloaded and upload it to your Adobe interface.

  • Select the product profiles that you want to share. You must select at least the Report Suite and Organic Segment.

  • Complete the integration by copying the items displayed in your Adobe account and pasting them into the form in Oncrawl.

You will need the following elements:

  1. API Key (Client ID)

  2. Technical Account ID

  3. Technical Account Email

  4. Organization ID

  5. Client Secret

  • In Oncrawl, click on Validate to register your JWT token.

How to activate the SEO Impact Report with Adobe Analytics to add analytics data to a crawl

When setting up a crawl, in the crawl settings:

  1. Scroll down to the Analysis section.

  2. Click on the SEO impact report tab to expand it.

  3. Switch to the Adobe Analytics tab and tick the Enable Adobe Analytics cross-data analysis box.

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Now you will need to choose your Adobe Analytics data source:

  • If you have already created it using the method above, click on the Data source field to view a drop-down list of the known Adobe data sources. Select yours.

  • If your data source is not already listed in this menu, click the Add data source button. This opens a window that allows you to connect to your account outside of Oncrawl.

    The only information we receive is the data your account shares with us after you've provided your login credentials. This means that to create an OAuth authentication, you must authorize pop-ups in the Oncrawl app in order to connect your Adobe Analytics account.

Indicate the analytics data to be used by selecting your Report suite.

A message at the bottom of this section will confirm that our crawler has access to your data. If there's a problem, Oncrawl will let you know here.

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Now you can go ahead and launch your crawl.

Keeping your Adobe Analytics connection up to date

The JWT connection method has a lifetime of several years (3 years). When it expires, you must create a new JWT connection, using the full method above.

The OAuth connexion method works via a token provided by Adobe Analytics. This token will auto-expire at the end of a two-week period. If this occurs, a scheduled crawl might not run, and you will see an error in the SEO Impact Report settings in your crawl profile.

To be able to continue to run crawls with an OAuth connection to Adobe Analytics connector in the crawl profile, you will need to refresh the token before its two-week expiration date.

To refresh an OAuth token:

  1. In the crawl profile that uses the Adobe token, go to the SEO Impact Report > Adobe Analytics settings and reselect the Adobe account and report suite.

  2. Save the crawl profile.

  3. Repeat these last two steps for any other profiles that use this token.

Advantages of Adobe Analytics + SEO Impact Report

What types of analytics data does Oncrawl use?

Analytics data is data concerning the type and volume of user visits, as well as user behavior on a website.

When interfacing with Adobe Analytics, Oncrawl principally draws from information concerning:

  • Number of SEO (organic) visits

  • Pages receiving SEO (organic) visits

  • Bounce rates

This data is available by page and by search engine in Adobe Analytics and in Oncrawl.

By default, Oncrawl analyzes the data for the last 45 days.

What type of analysis does Oncrawl show?

Oncrawl provides you with the metrics to examine the relationship between various aspects of organic activity and technical SEO metrics:

  • The breakdown of pages by page groups

  • Page depth

  • Internal page popularity

  • Internal links

  • Title, description, and h1 tags

  • Word count

  • Distribution of duplicate content

  • Load time

  • Status code

  • And more

This cross-analysis allow you to determine the metrics that have the most impact on your site, and the optimizations that can make the most difference for SEO traffic on your site.

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