You can access your Adobe Analytics account in Oncrawl. This allows you to add cross-analysis between crawl data and analytics data in the SEO Impact Report. This ties crawl data to real-word data on user behavior.
How to add Adobe Analytics as a data source
From the project home page, click on Add data sources under Tasks.
Navigate to the Adobe Analytics tab and click Add a new data source.
This opens the Set up an Adobe data source window. First, create a connection with your Adobe account by clicking on Add a connected app.
š” A connected app refers to a connexion (such as by OAuth authentication or with a token) between any Oncrawl user account and a third party service such as Adobe Analytics, Google Analytics, Google Search Console, or others.
Setting up an Adobe connected app
Clicking Add a connected app opens the Set up an Adobe connected app window. To authenticate, you'll need to provide:
An Adobe account label: a name to identify this connection in Oncrawl. We recommend you use the Adobe project name.
Your API Key (Client ID)
Your Client Secret
You'll find the API Key (Client ID) and Client Secret in the Adobe Developer Console: open your project, go to Credentials, and select your OAuth Server-to-Server credential. If you don't already have one, you can generate it from this same page.
š” See Adobe's Server-to-Server authentication documentation for details on generating these credentials and assigning the right product profiles.
Once you've filled in all three fields, click Authenticate.
Oncrawl will display a confirmation message:
This confirms the success of the authentication if Adobe accepted the connection.
Or, it lets you know something went wrong if Adobe refused the connection.
How to activate the SEO Impact Report with Adobe Analytics to add analytics data to a crawl
When setting up a crawl, in the crawl settings:
Scroll down to the Analysis section.
Click on the SEO impact report tab to expand it.
Switch to the Adobe Analytics tab and tick the Enable Adobe Analytics cross-data analysis box.
Now you will need to choose your Adobe Analytics data source:
If you have already created it using the method above, click on the Data source field to view a drop-down list of the known Adobe data sources. Select yours.
If your data source is not already listed in this menu, click the Add data source button. This opens a window that allows you to connect to your account outside of Oncrawl.ā
Indicate the analytics data to be used by selecting your Report suite.
A message at the bottom of this section will confirm that our crawler has access to your data. If there's a problem, Oncrawl will let you know here.
Now you can go ahead and launch your crawl.
Advantages of Adobe Analytics + SEO Impact Report
What types of analytics data does Oncrawl use?
Analytics data is data concerning the type and volume of user visits, as well as user behavior on a website.
When interfacing with Adobe Analytics, Oncrawl principally draws from information concerning:
Number of SEO (organic) visits
Pages receiving SEO (organic) visits
Bounce rates
This data is available by page and by search engine in Adobe Analytics and in Oncrawl.
By default, Oncrawl analyzes the data for the last 45 days.
What type of analysis does Oncrawl show?
Oncrawl provides you with the metrics to examine the relationship between various aspects of organic activity and technical SEO metrics:
The breakdown of pages by page groups
Page depth
Internal page popularity
Internal links
Title, description, and h1 tags
Word count
Distribution of duplicate content
Load time
Status code
And more
This cross-analysis allow you to determine the metrics that have the most impact on your site, and the optimizations that can make the most difference for SEO traffic on your site.