You can connect your Adobe Analytics account in Oncrawl. This allows you to add cross-analysis between crawl data and analytics data in the SEO Impact Report. This ties crawl data to real-word data on user behavior.
How to add Adobe Analytics as a data source
From the project home page, lick on "Add data sources" in the "Enrich your crawls" section under "Tasks."
Navigate to the Adobe Analytics tab and click Add a new data source.
This opens the Set up an Adobe data source window. The first thing to do is create a connection with your Adobe account by clicking on Add a connected app.
💡 A connected app refers to a connexion (0Auth authentication or with a token) between any Oncrawl user account and a third party service such as Adobe analytics, Google Analytics, Google Search Console, or others.
Choose your method of connection
This opens a pop-up window that allows you to log in to your account outside of Oncrawl. The only information we receive is the data your account shares with us after you provide your login credentials.
This means that you must authorize pop-ups in the Oncrawl app in order to connect your Adobe Analytics account.
Indicate that you agree to share your Adobe Analytics data with Oncrawl.
Connection with a JWT token
Define a unique label for your Adobe JWT connection.
Download the public key
The private key will be maintained by Oncrawl
To do this, go to your Adobe Analytics account
Adobe Analytics configuration
Create a new integration in Adobe Analytics
Create a new project
Add an API
Select "Adobe Analytics" from the list of options
Select JWT Token
Import public key
In the first step, the public key was downloaded to your computer. You’ll need to retrieve the certificate.crt and upload it to your Adobe interface.
Select the product profiles
You must select at least the "Report Suite" and "Organic Segment".
Complete the integration
You must retrieve the items displayed in your Adobe account and paste them into the Oncrawl form.
Below is the form to be completed on the Oncrawl platform.
API Key (Client ID)
Technical Account ID
Technical Account Email
Click on Validate to register your JWT token.
How to activate the SEO Impact Report with Adobe Analytics to add analytics data to a crawl
When setting up a crawl, in the crawl settings:
Scroll down to the Analysis section.
Click on the SEO impact report tab to expand it.
Switch to the Adobe Analytics tab and tick the Enable Adobe Analytics cross-data analysis box.
Now you will need to choose your Adobe Analytics Data source:
If you have already created it using the method above, you can click on the Data source field to view a drop-down list of the known Adobe data sources. Select yours.
If your data source is not already listed in this menu, click the Add data source button. This opens a window that allows you to connect to your account outside of Oncrawl. The only information we receive is the data your account shares with us after you've provided your login credentials. This means that to create an 0Auth authentication, you must authorize pop-ups in the Oncrawl app in order to connect your Adobe Analytics account.
Indicate the analytics data to be used by selecting your Report suite.
A message at the bottom of this section will confirm that our crawler has access to your data. If there's a problem, we'll let you know here.
Now you can go ahead and launch your crawl.
Keeping your Adobe Analytics connection up to date
The JWT connection method has a lifetime of several years (3 years). To update this connection, you will need to redo the entire configuration flow.
The OAuth connexion method works via a token provided by Adobe Analytics. This token will auto-expire at the end of a two-week period. If this occurs, a scheduled crawl might not run, and you will see an error in the SEO Impact Report settings in your crawl profile.
To be able to continue to run crawls with an OAuth connection to Adobe Analytics connector in the crawl profile, you will need to refresh the token before its two-week expiration date.
To refresh a token:
In the crawl profile that uses the Adobe token, go to the SEO Impact Report > Adobe Analytics settings and reselect the Adobe account and report suite.
Save the crawl profile.
Repeat these last two steps for any other profiles that use this token.
Advantages of Adobe Analytics + SEO Impact Report
What types of analytics data does Oncrawl use?
Analytics data is data concerning the type and volume of user visits, as well as user behavior on a website.
When interfacing with Adobe Analytics, Oncrawl principally draws from information concerning:
Number of SEO (organic) visits
Pages receiving SEO (organic) visits
This data is available by page and by search engine in Adobe Analytics and in Oncrawl.
Oncrawl displays the data for the last 45 days.
What type of analysis does Oncrawl show?
Oncrawl provides you with the metrics to examine the relationship between various aspects of organic activity and many technical standards, including:
The breakdown of pages by page groups
Internal page popularity
Title, description, and h1 tags
Distribution of duplicate content
This cross-analysis allow you to determine the metrics that have the most impact on your site, and the optimizations that can make the most difference for SEO traffic on your site.
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