⚠️ Temporary update: Adobe Analytics connector unavailable
Adobe retired the Adobe Analytics 1.4 API on August 31, 2026. As a result, the Oncrawl Adobe Analytics connector is currently unable to retrieve analytics data.
The Adobe Analytics 2.0 API does not currently provide equivalent access to all of the metrics required by our existing SEO Impact Report, so a direct migration was not possible. Our technical team is working on an alternative solution that will allow us to provide the same type of analysis.
All crawl profiles that previously had Adobe Analytics enabled have been updated to prevent this issue from blocking crawls.
In the meantime, you can continue to cross-analyze Adobe Analytics and crawl data using Data Ingestion, as described below.
If you need assistance setting this up, our Customer Success team can guide you through the process step by step (reach out to your main contact or support@oncrawl.com).
Temporary workaround: import Adobe Analytics data using Data Ingestion
You can export your organic traffic data from Adobe Analytics, import it into Oncrawl using Data Ingestion, and use it alongside your crawl data.
1. Export your data from Adobe Analytics
To retrieve full page URLs, use Adobe Analytics Data Warehouse:
In Adobe Analytics, go to Tools > Data Warehouse and click Add.
Select the report suite and date range you want to analyze. To reproduce the default period previously used by Oncrawl, you can use the last 45 days.
In Build your report, add:
Page URL as the dimension
Visits as the metric
Apply the segment or channel your Adobe Analytics configuration uses to identify organic search traffic (for example, Natural Search).
Choose CSV as the output format and enable Return all rows.
Run the export.
Your resulting file should contain at least:
URL | seo_visits |
125 | |
78 |
💡 About bounce rate: Adobe Data Warehouse does not support the Bounce Rate metric. If your Adobe Analytics implementation stores the full page URL in a custom eVar available in Analysis Workspace, you can alternatively create a freeform table using this URL dimension and add Visits and Bounce Rate, then export the table as CSV.
2. Prepare the file for Oncrawl
Before importing the CSV:
Make sure the first column containing the full page URL is named
URL.Make sure URLs use the same format as the URLs crawled by Oncrawl.
Use simple column names such as
seo_visitsorbounce_rate. Avoid spaces and special characters in field names.Save the file as CSV and add it to a ZIP archive.
3. Import the file using Data Ingestion
From your Oncrawl project:
Click Add data sources.
Open the Data ingestion tab.
Upload the ZIP archive containing your CSV file.
Check that the file has been processed successfully.
Then edit your crawl configuration:
Open Data ingestion in the Analysis section.
Enable Data Ingestion.
Select the Adobe Analytics file you uploaded.
Save the configuration and launch your crawl.
During analysis, Oncrawl will merge the imported Adobe Analytics metrics with the corresponding crawled URLs.
4. Use your Adobe Analytics metrics in Oncrawl
Once the crawl is complete, the imported metrics are available under User data.
You can use them:
As columns or filters in the Data Explorer
With your existing page segmentations
To create a custom visualization in Tools > Chart Builder
For example, use seo_visits as an aggregated metric and break it down by your page groups to analyze organic traffic alongside technical SEO data.
⚠️ Outdated article
How to add Adobe Analytics as a data source
From the project home page, click on Add data sources under Tasks.
Navigate to the Adobe Analytics tab and click Add a new data source.
This opens the Set up an Adobe data source window. First, create a connection with your Adobe account by clicking on Add a connected app.
💡 A connected app refers to a connexion (such as by OAuth authentication or with a token) between any Oncrawl user account and a third party service such as Adobe Analytics, Google Analytics, Google Search Console, or others.
Setting up an Adobe connected app
Clicking Add a connected app opens the Set up an Adobe connected app window. To authenticate, you'll need to provide:
An Adobe account label: a name to identify this connection in Oncrawl. We recommend you use the Adobe project name.
Your API Key (Client ID)
Your Client Secret
You'll find the API Key (Client ID) and Client Secret in the Adobe Developer Console: open your project, go to Credentials, and select your OAuth Server-to-Server credential. If you don't already have one, you can generate it from this same page.
💡 See Adobe's Server-to-Server authentication documentation for details on generating these credentials and assigning the right product profiles.
Once you've filled in all three fields, click Authenticate.
Oncrawl will display a confirmation message:
This confirms the success of the authentication if Adobe accepted the connection.
Or, it lets you know something went wrong if Adobe refused the connection.
How to activate the SEO Impact Report with Adobe Analytics to add analytics data to a crawl
When setting up a crawl, in the crawl settings:
Scroll down to the Analysis section.
Click on the SEO impact report tab to expand it.
Switch to the Adobe Analytics tab and tick the Enable Adobe Analytics cross-data analysis box.
Now you will need to choose your Adobe Analytics data source:
If you have already created it using the method above, click on the Data source field to view a drop-down list of the known Adobe data sources. Select yours.
If your data source is not already listed in this menu, click the Add data source button. This opens a window that allows you to connect to your account outside of Oncrawl.
Indicate the analytics data to be used by selecting your Report suite.
A message at the bottom of this section will confirm that our crawler has access to your data. If there's a problem, Oncrawl will let you know here.
Now you can go ahead and launch your crawl.
Advantages of Adobe Analytics + SEO Impact Report
What types of analytics data does Oncrawl use?
Analytics data is data concerning the type and volume of user visits, as well as user behavior on a website.
When interfacing with Adobe Analytics, Oncrawl principally draws from information concerning:
Number of SEO (organic) visits
Pages receiving SEO (organic) visits
Bounce rates
This data is available by page and by search engine in Adobe Analytics and in Oncrawl.
By default, Oncrawl analyzes the data for the last 45 days.
What type of analysis does Oncrawl show?
Oncrawl provides you with the metrics to examine the relationship between various aspects of organic activity and technical SEO metrics:
The breakdown of pages by page groups
Page depth
Internal page popularity
Internal links
Title, description, and h1 tags
Word count
Distribution of duplicate content
Load time
Status code
And more
This cross-analysis allow you to determine the metrics that have the most impact on your site, and the optimizations that can make the most difference for SEO traffic on your site.