You can connect your Adobe Analytics account in Oncrawl. This allows you to add cross-analysis between crawl data and analytics data in the SEO Impact Report. This ties crawl data to real-word data on user behavior.

From the project home page, lick on "Add data sources" in the "Enrich your crawls" section under "Tasks."

Navigate to the Adobe Analytics tab and click Add a new data source.

This opens the Set up an Adobe data source window. The first thing to do is create a connection with your Adobe account by clicking on Add a connected app.

💡 A connected app refers to a connexion (0Auth authentication or with a token) between any Oncrawl user account and a third party service such as Adobe analytics, Google Analytics, Google Search Console, or others.

This opens a pop-up window that allows you to log in to your account outside of Oncrawl. The only information we receive is the data your account shares with us after you provide your login credentials.

This means that you must authorize pop-ups in the Oncrawl app in order to connect your Adobe Analytics account.

Indicate that you agree to share your Adobe Analytics data with Oncrawl.

Define a unique label for your Adobe JWT connection.

The private key will be maintained by Oncrawl

To do this, go to your Adobe Analytics account

Create a new integration in Adobe Analytics

In the first step, the public key was downloaded to your computer. You’ll need to retrieve the certificate.crt and upload it to your Adobe interface.

You must select at least the "Report Suite" and "Organic Segment".

You must retrieve the items displayed in your Adobe account and paste them into the Oncrawl form.

Below is the form to be completed on the Oncrawl platform.

Click on Validate to register your JWT token.

When setting up a crawl, in the crawl settings:

Now you will need to choose your Adobe Analytics Data source:

Indicate the analytics data to be used by selecting your Report suite.

A message at the bottom of this section will confirm that our crawler has access to your data. If there's a problem, we'll let you know here.

Now you can go ahead and launch your crawl.

The JWT connection method has a lifetime of several years (3 years). To update this connection, you will need to redo the entire configuration flow.

The OAuth connexion method works via a token provided by Adobe Analytics. This token will auto-expire at the end of a two-week period. If this occurs, a scheduled crawl might not run, and you will see an error in the SEO Impact Report settings in your crawl profile.

To be able to continue to run crawls with an OAuth connection to Adobe Analytics connector in the crawl profile, you will need to refresh the token before its two-week expiration date.

To refresh a token:

Analytics data is data concerning the type and volume of user visits, as well as user behavior on a website.

When interfacing with Adobe Analytics, Oncrawl principally draws from information concerning:

This data is available by page and by search engine in Adobe Analytics and in Oncrawl.

Oncrawl displays the data for the last 45 days.

Oncrawl provides you with the metrics to examine the relationship between various aspects of organic activity and many technical standards, including:

This cross-analysis allow you to determine the metrics that have the most impact on your site, and the optimizations that can make the most difference for SEO traffic on your site.

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