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GA4 Metrics: Understanding them for enhanced data analysis
GA4 Metrics: Understanding them for enhanced data analysis

Harness GA4 metrics in Oncrawl for thorough cross-analysis with crawl data, exploring metrics, reports, and filters.

Updated over a week ago

Once you have configured Google analytics, you have the possibility or not to include it when setting up a new crawl (see the article: connecting your GA account).

It will allow you to do cross-analyses between oncrawl metrics and google analytics metrics.

For GA4, we provide the following metrics :

  • SEO sessions

  • SEO engaged sessions

  • SEO engagement rate

All these information are represented in the following reports :

  • SEO impact report

  • Social Media report

SEO impact report

In Oncrawl, we provide you a dynamic cross analysis between GA data and crawl data.

By default, we gather 45 days of you data.

The following filters are present in your reports :

  • Segmentation

  • Base Filter

  • Search engine

Here the list of search engines present:

Here are some examples of calculated metrics we provide based on this data:

  • SEO active orphan pages

  • SEO sessions from orphan pages

  • Average SEO engagement rate by word count range

  • Load time evaluation by SEO sessions range
    โ€‹

Social media report

You also have the possibility to have cross analyses data between SMO data retrieved from GA.

You can use in Social media report the following filters:

  • Segmentation

  • Base filter

  • Media source

For social media, you have data from the following types of sources:

Here some examples of metrics provided by us:

  • SMO active orphan pages

  • SMO orphan pages, distribution by page group
    โ€‹

Data explorer

Once you have clicked on a metric, you will have the list of URLs in your data explorer.

From the Data explorer, you also have additional filters:

  • For SEO metrics:

    • Channel (search engine source)

    • Device

  • For SMO metrics:

    • Channel (social network source)

    • Device

Crawl over Crawl

Data from Universal Analytics and GA4 data are saved as separate fields; you cannot compare a crawl with UA data to a crawl with GA4 data.

The following fields are available in the Comparisons dataset in the Data Explorer when both crawls used in a Crawl over Crawl comparison include GA4 data:

  • Delta of: SEO sessions

  • Delta of: SEO engaged sessions

  • Is same: SEO sessions

  • Is same: SEO engaged sessions

  • SEO sessions

  • SEO engaged sessions

These fields take into account sessions with Google as a search engine.

SEO sessions from other search engines are not included in the Crawl over Crawl calculations.

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