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Word count distribution refers to the number of words contained on a page. That number is important as it can have an impact on rankings. Actually, content is ROI. And studies runned by authoritative SEO blogs have stated that long-form copies with more than 800 words have better chances to rank higher in the SERPS. It doesn’t just help you improve your SEO but it offers a more trustworthy brand awareness, boost conversion and develop social engagement and authority.
So how to check if you have respected that guideline? If you run a large blog or even if you want to check a few pages, it can be pretty time consuming to do this manually. With OnCrawl, you can easily access your word count distribution and your average word count by page depth. You can see how many rich content you have and its repartition and if you own too much thin content within your site.
To do so, go on your performance section and check your word count distribution and average word count by page depth.

Best practices to word count

Content is key

The average content length for a web page that ranks in the top 10 results for any keyword on Google is at least 2,000 words. The higher up you go on the search listings page, the more content each web page has.

Long form copies generate more links

And above all, visitors prefer long content that offer a real extra value and qualitative informations. Moz study has shown that there is a direct correlation between the length of a post and the number of links it receives.

Long posts engage better

Reports have given proofs that enriched content with more than 1500 words produce more engagement on social media and so increase your social signal.

Rich content converts higher

Studies from SEO experts like Neil Patel have revealed that pages with more than 1500 words tend to convert better even if other elements like CTA, images or header also have an impact.

Long form copies feed your long-tail

The more content your pages contain, the more likely you are to develop your long-tail keywords with different combination of keywords, niche ones, etc. As people are using conversational queries, you need to focus on semantic and developing rich content to be sure to respond to their enquiries.

And then, crawlers will find your content more easily

Thin content with less than 150 words are not even indexed by crawlers as they don’t offer any value to visitors. That’s why you should always deliver rich content to be better crawled and ranked.

How to improve your word count distribution?

Write copies with more than 800 words.
Focus on the long-tail.
Enrich your thin content.
Optimize your top pages with rich and long content.


For any questions about word count distribution, feel free to drop us a line @Oncrawl_CS

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