Once you have configured Google analytics, you have the possibility or not to include it when setting up a new crawl (see the article: connecting your GA account).
It will allow you to do cross-analyses between oncrawl metrics and google analytics metrics.
For GA4, we provide the following metrics :
SEO sessions
SEO engaged sessions
SEO engagement rate
All these information are represented in the following reports :
SEO impact report
Social Media report
SEO impact report
In Oncrawl, we provide you a dynamic cross analysis between GA data and crawl data.
By default, we gather 45 days of you data.
The following filters are present in your reports :
Segmentation
Base Filter
Search engine
Here the list of search engines present:
Here are some examples of calculated metrics we provide based on this data:
SEO active orphan pages
SEO sessions from orphan pages
Average SEO engagement rate by word count range
Load time evaluation by SEO sessions range
โ
Social media report
You also have the possibility to have cross analyses data between SMO data retrieved from GA.
You can use in Social media report the following filters:
Segmentation
Base filter
Media source
For social media, you have data from the following types of sources:
Here some examples of metrics provided by us:
SMO active orphan pages
SMO orphan pages, distribution by page group
โ
Data explorer
Once you have clicked on a metric, you will have the list of URLs in your data explorer.
From the Data explorer, you also have additional filters:
For SEO metrics:
Channel (search engine source)
Device
For SMO metrics:
Channel (social network source)
Device
Crawl over Crawl
Data from Universal Analytics and GA4 data are saved as separate fields; you cannot compare a crawl with UA data to a crawl with GA4 data.
The following fields are available in the Comparisons dataset in the Data Explorer when both crawls used in a Crawl over Crawl comparison include GA4 data:
Delta of: SEO sessions
Delta of: SEO engaged sessions
Is same: SEO sessions
Is same: SEO engaged sessions
SEO sessions
SEO engaged sessions
These fields take into account sessions with Google as a search engine.
SEO sessions from other search engines are not included in the Crawl over Crawl calculations.