Once you have configured Google analytics, you have the possibility or not to include it when setting up a new crawl (see the article: connecting your GA account). It will allow you to do cross-analyses between oncrawl metrics and google analytics metrics.
For GA4, we provide the following metrics :
Sessions
Engaged sessions
Engagement rate
All these information are represented in the following reports :
SEO impact report
Social Media report
SEO impact report
In Oncrawl, we provide you a dynamic cross analysis between GA data and crawl data. By default, we gather 45 days of you data. The following filters are present in your reports :
Segmentation
Base Filter
Search engine
Here the list of search engines present:
Here are some examples of calculated metrics we provide based on this data:
SEO active orphan pages
Average SEO engagement rate by word count range
Social media report
You also have the possibility to have cross analyses data between SMO data retrieved from GA. You can use in Social media report the following filters:
Segmentation
Base filter
Media source
For social media, you have data from the following types of sources:
Here some examples of metrics provided by us:
SMO active orphan pages
SMO orphan pages, distribution by page group
Data explorer
Once you have clicked on a metric, you will have the list of URLs in your data explorer.
From the Data explorer, you also have additional filters:
For SEO metrics:
Channel (search engine source)
Device
For SMO metrics:
Channel (social network source)
Device
Crawl over Crawl
Data from Universal Analytics and GA4 data are saved as separate fields; you cannot compare a crawl with UA data to a crawl with GA4 data.
The following fields are available in the Comparisons dataset in the Data Explorer when both crawls used in a Crawl over Crawl comparison include GA4 data:
Delta of: SEO sessions
Delta of: SEO engaged sessions
Is same: SEO sessions
Is same: SEO engaged sessions
SEO sessions
SEO engaged sessions
These fields take into account sessions with Google as a search engine. SEO sessions from other search engines are not included in the Crawl over Crawl calculations.