Under the Logs Monitoring analysis report, SEA & Vertical bots presents information on Google bots not specifically dedicated to SEO. This includes SEA bots and vertical search optimization bots, as well as AI bots that might be found crawling your site. By analyzing lines in your server logs, you can also follow the hits of these additional bots on your site.

Once the option is activated, Oncrawl will analyze the next logs you upload for hits by additional Google bots. (You can contact us via chat to request this to be added to your plan, if it is not already included.)

The information for SEA and vertical search optimization bots is not retroactive: logs you have previously uploaded will not be automatically re-analyzed. If you are interested in retroactive information for SEA and vertical search optimization bots, you will need to analyze old logs for the period you are interested in. If this is the case, since you already have data for SEO bots and SEO visits, you can filter your logs before you re-upload them in order to limit the number of lines Oncrawl will analyze.

AdSense
​​These bots crawl pages for AdSense.

Adsbot
​These bots check the quality and pertinence of pages used in paid ads campaigns.

Media
​​These bots crawl your site looking for indexable media.

AI

These bots crawl your site looking for information for AI LLMs.

Note: you can track the behavior of Google's SEO bots, Googlebot (mobile) and Googlebot (desktop), in the other reports under Logs Monitoring.

In the analysis results for a crawl with log monitoring and SEA data, you can find information on SEA and vertical search optimization bots under the Log Monitoring report, in the "SEA & vertical bots" dashboard tab. The charts on this page are each available for pages and for resources such as documents, images, JavaScript, css, and videos.

The information on SEA and vertical search optimization bots is also available in the Data Explorer. To create a report based on this information, begin by switching the dataset to "Log Monitoring: Events".

At this time, fields concerning these bots cannot be used for segmentation or cross-analysis.

Please note that, outside of the "SEA & vertical bots" dashboard, anywhere you see "All bots" indicated in the interface, this refers to all SEO bots, that is: only googlebot (desktop) and googlebot (mobile).

This chart presents the number of hits per bot per day, on pages or on resources such as images.

Use this chart to evaluate the status of URLs hit by SEA and vertical search optimization bots. For each bot, the status codes returned by the server (200, 3xx, 4xx, 5xx…) is displayed. Pages and resources are analyzed separately, each with their own tab.

This chart presents the same type of information in the chart "Status codes encountered by bots breakdown" on the "Exploration sanity" page, but for SEA and vertical search optimization bots instead of SEO bots.

Use this chart to evaluate the number of bytes sent to each bot when it requests URLs. As pages and resources are usually very different in size, they are analyzed separately.

This chart presents the same type of information in the chart "Sum of bytes breakdown" on the "Exploration sanity" page, but for SEA and vertical search optimization bots instead of SEO bots.

If your log files include response time logged by the server, this chart will provide the average time it takes to provide content to a bot. This is provided as an average time per page or per resource.

This chart presents the same type of information in the chart "Average response time" on the "Exploration sanity" page, but for SEA and vertical search optimization bots instead of SEO bots.