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The inrank is a kind of internal pagerank. It is a score (on a 0 to 10 scale) developed by Oncrawl that helps you understand how popular  your pages are regarding your internal link architecture.

How is the inrank scored?

Oncrawl computes the inrank of each page for each crawl report. It measures the authority of a page regarding the number and depth of inlinks pointing to the page. We also use other factors to ponderate the inrank such as anchors and duplicated content evaluation so that all inlinks are not born equal.

The inrank is evaluated at your crawl size scale meaning you should run a full crawl report with all your pages to get accurate inrank data. Crawling a small part of your website will end up having partial data.

Why should I use the inrank as a main SEO metric?

The inrank is a metric which helps you understand the impact of your internal linking strategy. When you are trying to get higher rankings for your pages, a lot of metrics have an impact such as your backlinks, your page speed, your content and tons of other metrics. The number of inlinks of a particular page has a deep impact on how a search engine is analysing your page. It will influence not only how often Google bots are fetching your page but also the internal authority of your page.

SEO Best practice using the inrank

Know what you did while optimizing your inlinks structure

First, there is no bad or good inrank. The homepage usually gets a 10 points inrank, and then the inrank is inherited from internal links. So this score should be used to understand how a particular optimisation in your internal links is impacting the popularity of your pages. When you try to improve the authority of a group of pages, chances are you are lowering the authority of others. Using the inrank will help you avoid to shoot yourself in the foot.

Spread popularity to your main pages

Whether you are a ecommerce vendor, a corporate company, or an online media there are pages that are more valuable than others for your business. As an ecommerce player your ‘money pages’ are supposed to be the name of your top products, your best sales, or your brand pages… You should focus on building the highest inranks for these pages within your site because it will tell search engines to treat them well.

Understand your competitor’s content organization

Google always rank websites regarding various parameters upon all websites matching a query. You can use Oncrawl to map the inlink architecture of your competitor and spot the Inrank pattern of its money pages.

What should my Inrank look like?

The red curve in the inlinks tab should be the flat if all your depth contains valuable pages. The average depth to depth inrank ratio shouldn’t be more than 2:

For any questions about the inrank, feel free to drop us a line @Oncrawl_CS

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