Video transcription

Welcome to OnCrawl's Getting Started Tutorials. Today we're going to look at how and why to use your data to segment your site.

Segmentations are a way of putting pages into meaningful groups so that you can see trends for each group across your site.

Let's say you want to examine the differences between pages that rank well, those that rank poorly, and those that don't rank at all. You'll need to have connected your Google Search Console account and run a crawl.

Click on "New segmentation."

We're going to create a new segmentation.

And then a series of page groups.

You can create a segmentation

  • By uploading one. Segmentations can be exported, so if you've created a good one, you can continue to use it in another project or account,
  • By using automatic segmentation, which categorizes your pages by the first part of the URL, or by host,
  • or by creating the segmentation from scratch.

I'll create the first page group, for pages with an average position of 1 or under.

You can use any OnCrawl metric to segment your site, but we're going to use "Average position".

Now we'll do the same thing for pages with positions 2-3, 4-10, 11-20, and over 20.

This last group, "other", groups all of the pages that aren't assigned to a specific group. In this case, these are all of the pages that don't rank at all.

In this segmentation, I shouldn't have pages in two groups at once. If I see an alert here, I can go in and look at the URLs with conflicting groups, and then fix the problem.

Here's how our latest crawl breaks down using this segmentation.

If we head over the the crawl results, we use this filter to change to our new segmentation.

Here, you can see how positions are distributed across site depth..

You can also select a single group, such as positions 2-3, and get the stats on this report only for that group.

If segmentations are not your favorite SEO tool yet, let us know so we can give you a hand.

Reach out to us from the OnCrawl interface by clicking on the blue Intercom button at the bottom of the screen, or tweet to us at OnCrawl_CS.

See you next time!

Until then, happy crawling.

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